Our Story
Over the past nine years, we have been lucky enough to turn one of our dreams into a reality. When we launched Southern Standard in November 2014, we had high hopes that people would rally behind the same purpose that motivates us to continue building this brand everyday. There was honestly no way to prepare for the outpouring of support, love and patriotism that ensued.
Southern Standard and our flag are symbolic of the things that make our country awesome.
Our products are rooted in American tradition and we believe that the American Dream is alive and well. We are driven by our passion for the South and all it has to offer. We couldn't be on this journey without your dedication and support!
product Categories
Featured Products
The American - Black Long Sleeve Tee
from $39.00
The American - Lilac / White Short Sleeve Tee
from $29.00
Cold One Stickers
$3.00
Hoodie - Camo / White
$55.00
SSco Nation
Thanks to our dedicated fans, followers, and customers, we have made our presence known in the South and beyond.
You've shown us your support and because of that, we are proud to present SSco Nation - a program where we build trust and loyalty with dedicated individuals who are passionate about Southern Standard and want to tell the world about us. As a representative, you can be a strategic brand ambassador to help us spread the word and get rewarded for it. We are still accepting applications for qualified individuals that want to see our lifestyle brand expand in their area.
Music
We are proud to have aligned ourselves with great musicians who share similar passions and represent our brand proudly out on the road.
Carter Winter
Brandon Ray
Thomas Fountain
Craig Campbell
Luke Combs
Patrick Britt
Ben Wells
Ryan Robinette
Timmy Brown
Luke Pell
J. Adam Broome
Dylan Schneider